By our definition, Maja Nilsson Lindelöf is the ultimate Swedish WAG — thanks not just to her union with Manchester United's Victor Lindelöf, but also due to her unmistakable It-girl aura. Below, she shares her best-kept beauty secrets, revealing the extensive routine behind her lust-worthy Scandinavian glow
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Could you share your daily beauty routine with us, from morning prep to evening wind-down?
"My routines differ significantly between morning and night, each with its own essentials. In the morning, I always start with eye patches and a face roller to wake up my skin and reduce puffiness. Whether it’s genuinely effective or just psychological, this step feels essential to me. Right now, I’m alternating between Charlotte Tilbury’s Immediate Eye Revival Patches and my trusty face rollers: The Skinny Confidential roller for home and the Nurse Jamie roller for travel. Next, I apply SkinCeuticals CE Ferulic—my must-have antioxidant serum. Interestingly, I never wash my face in the morning. My nighttime routine is thorough enough that my skin feels its best when left untouched, so I focus on layering products instead.
After the serum, I use Augustinus Bader’s Retinol Serum, followed by Shiseido’s Benefiance eye cream. My go-to face cream during fall and winter is Charlotte Tilbury’s Magic Night Cream. While technically a night cream, it’s so nourishing that I use it both day and night. Its buttery texture feels like a treat for my skin. For lips, I rely on Elizabeth Arden’s Eight Hour Cream, and to finish, I spritz Caudalie's Grape Water all over. That’s my morning routine—ready to take on the day.
Evening care is more focused on cleansing and repair. I begin by washing off the day with Elemis Superfood AHA Glow Cleansing Butter. Over the years, I’ve tried countless cleansers, but I always come back to Elemis’ butters. They’re gentle yet effective, removing everything without irritating my skin or eyes. After cleansing, I use Skin Purifier Toner and add a few drops of SkinCeuticals Phyto Corrective gel. I stick with the same serum from my morning routine and follow it with Sensai’s Absolute Silk Micro Mousse Treatment. Then it’s back to my staples: Elizabeth Arden’s Eight Hour Cream and Charlotte Tilbury’s Magic Night Cream for hydration. A few nights a week, I also incorporate the NuFACE toning device — a tool I absolutely love."
Some of Maja Nilsson Lindelöf's favourite products on her bathroom shelf. Photo: Maja Nilsson Lindelöf
How do you transition your look from daytime to evening? Are there specific products or techniques you find indispensable?
For me, it’s all about the eyes and hair when transitioning from day to night. I start by building on the base I already have, adding a little extra blush and blending eyeshadows to create a more defined evening look. I’m not an eyeliner person; every time I wear it, I don’t feel like myself. Instead, I use eyeshadow and brushes to frame my eyes. I love Victoria Beckham’s palettes and have a few favourites that I always turn to.
During the day, I tend to keep my lips simple, but for the evening, I always add a lip liner and lipstick. My favourite brand for both is Charlotte Tilbury.
For hair, I freshen up with Oribe’s Dry Shampoo, then style it into a sleek bun or ponytail for a polished evening look. I use the Larry King Haircare kit, which includes a gel and a little brush to make everything look flawless.
What products do you always have in your handbag – whether headed for a night out or for a red-eye flight?
I always carry at least five lip glosses or balms in my bag, usually in neutral shades or clear glosses. Lip products are so underestimated! My favourite glosses are from Fenty Beauty, Clarins, and Dior, while Elizabeth Arden and Chanel make my go-to balms.
I also bring a mini Mason Pearson brush. I have long hair, and brushing it during the day helps keep it looking fresh. My tiny Urban Decay All Nighter setting spray is another essential for touch-ups, and I always have my Sensai Total Finish Powder on hand to keep my makeup in place. If my lips are glossy and my hair is brushed, I feel ready for anything.
What is your holy grail beauty product that you would recommend to anyone, and why?
"Elizabeth Arden’s Eight Hour Cream is my ultimate go-to. It’s such a versatile product for a great price, and I use it for everything—from lips to cuticles to dry patches. If I were to recommend one investment product, though, it would be the Dyson Airwrap. It’s completely changed my hair routine and is worth every penny."
If you could give your younger self one piece of beauty advice, what would it be?
"Wash off the day! When I was younger, I’d sometimes go to bed with makeup still on after a long day. Now, I could never do that. No matter how tired I am, I always cleanse my face and apply a good cream before bed. It makes such a difference in the long run. My advice: no matter how late it is or how tired you are, always do a proper cleanse before bed. Your future skin will thank you."
