Skall Studio - SS24

For spring/summer 2024, Skall Studio finds its starting point in a rather poetic image: a desk facing an open window, looking out towards the ocean. “We would love to sit there,” says Julie Skall, who co-founded the brand with her sister Marie just shy of a decade ago. “To have even more time to reflect – because time is the most precious thing we have these days and our industry needs it.” It wasn’t just the serene beauty of the image that appealed to the designers, but the structure of the window itself, namely the limits of its frame. “Too many choices make things complicated,” says Julie, noting that Skall’s ethos has always been to “keep it simple”. The square of that window was mirrored by the runway, which framed the massive fountain at the centre of the Royal Library’s garden; a view that whispers ‘serenity now’.

A calm breathes through the collection, much like the breeze that comes in through that window. Sweet cotton dresses, inspired by vintage nightgowns the sisters culled from flea markets over the years, with ruffled collars float down the runway. Cropped knits show a whisper of midriff above easy trousers. We also find a revival of the mini flower print that served as the brand’s first big break when it was launched in 2014. "It was our mini flower print that ‘kickstarted’ Skall Studio and we feel so humble every time we think about this,” says Julie.

There’s an emphasis on denim – first introduced last season – that mirrors the blues of the ocean meeting the sky and the soft whites of the clouds. This time around it comes by way of easy kaftan dresses, A-line skirts and Bermuda shorts. It’s met by something new that fits neatly into Skall’s bohemian repertoire: crochet. “We believe fashion should be easy and comfortable to wear, and yet sophisticated, created for all sorts of everyday adventures.” says Marie, noting that crochet perfectly encapsulates this sentiment. Made in Italy from organic cotton, the crochet finds its way into cardigans and blouses as well as a covetable long dress, perfect for ambling walks along the shore.

As is oft the case with Skall, the cast is peppered with friends and family spanning generations. This time around, Marie’s sister-in-law makes her runway debut, as well as the mother as one of their closest friends. It’s a charming choice, that also emphasises this ephemeral notion of time – one that squares with Skall’s emphasis on sustainable materials and items that are meant to last. “In this era of consumption, we need to talk about styles that are made to last because we believe that the most conscious a customer can do these days it to buy as little as possible in good quality and keep and use it for as long as possible,” says Julie. “As this collection, as well as our previous collections, embraces this, we hope it will feel relevant to many people – from young to mature customers – that want to consume wiser.”

Discover the full Skall Studio SS24 collection below: