A modern Scandinavian palazzo in the heart of NYC: Sophie Bille Brahe opens on Madison Avenue

Blending the graceful artistry of her sculptural diamond and pearl creations with the dynamic energy of New York City, renowned Copenhagen-based fine jewellery designer Sophie Bille Brahe has opened her first U.S. boutique on Madison Avenue.

“I have dreamed of having a boutique on Madison Avenue for years,” Bille Brahe reflects. “I have visited New York many times over the past couple of years, and I saw a growing interest in my jewellery," she says. With a strong customer base in the Big Apple, the designer felt it was the right moment to open a boutique there. "I wanted to create a modern Scandinavian palazzo where every details is purposeful and thoughtfully considered." The result is a space that invites guests to step away from the rush of the city and immerse themselves in a world where jewellery is more than an accessory – it's an experience, a story, and a timeless treasure.

Related: Every Nordic jewellery brand you need to know

Upon arrival, guests and brand devotees such as Katie Holmes, Leandra Medine Cohen, Emily Weiss, and Dree Hemingway are transported from the lively streets of New York to a private, curated space above street level – mirroring the brand’s Copenhagen showroom. Much like her jewellery, the elevated setting exudes a serene elegance. The interior is a study in balance: metal finishes, animal-print upholstery and elegant sculptures create an ambiance that is both inviting and unexpected. The boutique also features Bille Brahe’s handmade Murano vases that she launched last year, which form the perfect complement to her showcase of jewellery designs.

Each detail within the boutique speaks to Brahe’s philosophy of storytelling, a value deeply rooted in her heritage. “For me, my work is based upon emotion and this idea of storytelling,” she shares. This mindset runs deep in her lineage, tracing back to her great-great-great-grandfather, the astronomer Tycho Brahe, whose fascination with the cosmos continues to influence her designs. The night sky, with its quiet magic, is a continual reference for Bille Brahe's designs, imbuing them with a sense of wonder and timelessness.

Related: This Copenhagen bride spent 50 hours hand-sewing feathers onto her sheer wedding dress

The Madison Avenue boutique embodies this philosophy, reflecting Bille Brahe’s commitment to creating jewellery that transcends trends and speaks to the personal moments in life. Her work is personal storytelling made tangible – each collection acting as a chapter that reveals where she was in life. “All of my collections feel very personal. I can look back at each of them and know exactly where I was in my life, how I was feeling, and why I created it,” Brahe notes.

In honor of the boutique’s opening, Bille Brahe designed the exclusive Collier de Madison necklace – a piece featuring graduating diamonds with a 3.00-carat round brilliant-cut diamond suspended at its center, available only at the Madison Avenue boutique. “I think New York women have a different approach to wearing jewellery. They have a different tradition of celebrating than we have in Scandinavia, it’s more glamorous in way. I see women in New York with dazzling hands and ears, where we have a more minimalist approach in Denmark,” she notes.

The new boutique is an invitation, a carefully crafted space where clients can explore the stories woven into each design, connecting with Bille Brahe’s vision and perhaps finding a piece that reflects their own narrative “I don’t see the Madison Avenue boutique as bringing Copenhagen style to New York,” she explains. “It’s more about creating a space that welcomes the customers by telling them my story. While designing the space, I asked myself what I wanted to tell them about who I am. It is the perfect window into our universe.”

Discover the serene elegance and hidden details of Sophie Bille Brahe’s new Madison Avenue boutique below.