The trailblazing, comfort-centric Swedish footwear brand has just released its latest collection – along with exciting news of the label's expansion into the U.S. market
While Swedish footwear brand Stinaa.J’s recently released autumn/winter ’24 collection represents a full circle moment in its design, it simultaneously marks the beginning of something new. The label, which is known for its innovative and orthopaedic, pain-free shoes (yes, high heels included) has announced that it is entering an exciting fresh chapter as Stinaa.J expands into the U.S. market. Now, the brand’s pioneering offering is available for purchase online at both Bloomingdale’s and Nordstrom.
“We strive to create shoes that are more than just beautiful. Our products are based on science and innovation, with patented technologies that provide stability, cushioning, and relief to the entire body,” says founder and creative director Stina Andersson. Building on this notion, Stinaa.J has unveiled its AW24 line-up, which returns to where it all began. When the brand launched in 2015, its inaugural collection honed in on exquisite Italian leather and craftsmanship – a hallmark the label revisits in its latest offering.
Photo: StinaaJ.
Photo: StinaaJ
Photo: StinaaJ.
“I am incredibly proud of our Italian collection for fall 2024. We continue to work with a classic and timeless design; my vision is for our shoes to be a long-term investment that becomes an essential part of the capsule wardrobe,” Anderson continues. “I am convinced that the combination of our world-leading technology for orthopaedic insoles and first-class craftsmanship creates a product of the highest quality.”
Made in Italy, each AW24 piece has been meticulously designed down to every stitch and shape, with each shoe “passing through more than 20 hands before completion.” Boasting a range of silhouettes – from chunky loafers and ankle boots to classic pumps and sleek high heels – and available in suede, black or gold leather, there’s a shoe for every occasion. Fitted with the brand’s patented 5-Bar or 3-Step insoles, the ultimate support and fit are guaranteed – without forgoing style. As Anderson says, “We are not just comfy shoes; we are orthopaedic.”
You can shop the Stinaa.J AW24 collection at stinaaj.com