Bracing yourself for the onslaught of Cyber Week and Black Friday sales? Let our editors selections be your guiding light as we face the biggest online shopping moment of the year
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Black Friday and the surrounding week of whirlwind sales and deals can feel overwhelming – trust us, we know. Now's the time to laser-focus on what you truly want and need, to ensure you don't needlessly over-consume, or panic and miss out entirely.
Scroll on to take inspiration from the pieces Vogue Scandinavia's editors will be snapping up.
Related articles: The best Black Friday and Cyber Week deals from Scandinavian brands
Allyson Shiffman, Print Editor
"The perfect holiday party outfit doesn't exi––"
Clare McInerney, Digital Editor
"Whenever potential sales periods roll around, my wish list turns from 'need' to purely 'want'..."
Robert Rydberg, Fashion Director
"I'm taking Black Friday as an opportunity to make investments beyond my wardrobe, with items that will give my wellness and interiors a boost for the season ahead."
Josefin Forsberg, Beauty Editor
"After one too many long-haul flights this year with shoddy suitcases and off-brand headphones, I am investing in Nordic-made travel accessories that will stand the test of time. As a bonus, it gives me another excuse to book another holiday come Travel Tuesday."
Amelie Langenskiöld, Junior Fashion Editor
"Every year around the sales period, especially Black Friday, I find myself getting stressed. There are so much beautiful items out there – at very good prices – making it very difficult to narrow down a wishlist. Therefore this year, well ahead of time, I have made a list of items I actually need and wish for, to avoid being captivated by the sales signs (and shortly-after regretting my purchase).
On my look-out list this year, you will find a pleated wool skirt, this one from Viktoria Chan was love at first sight. Aside from that, I'm also searching for seriously nice winter boots, but not in black or beige: I am going full-on with colour this season."
Linnea Pesonen, Junior Writer
“Black Friday always delivers great beauty gadget discounts, and the cult-favourite Dr Dennis Gross LED face mask has been at the top of my wishlist for a while now. On the sartorial front, Chopova Lowena’s black corset-inspired number (and anything else from the brand, really), has secured a spot in my cart.”
Mathlide Nyegaard, Social Media Editor
"The Black Friday deals I’m most excited about are found on Vestiaire Collective. Since I source most of my clothes second-hand, it’s my go-to spot for finding unique pieces at half the price. Manifesting a Miu Miu bag, Acne Studios jeans, or maybe even Margiela Tabis if the universe is feeling generous!"
Rebecka Thoren, Head of Production and Executive Assistant to the Editor in Chief
"Winter has arrived to Stockholm, so staying warm is on my mind when shopping this Black Friday."
