Pacy silhouettes, sumptuous fabrics, a purist palette: Toteme takes to New York City
If Toteme’s runway debut in Paris earlier this year elevated its credentials, then the subsequent spring/summer ‘25 presentation at New York Fashion Week has cemented the Swedish brand in high places. Quite literally, with a towering Manhattan show space overlooking West 58th Street and Central Park.
The restrained simplicity of Toteme’s design language felt at home in Paris, but this show was the real homecoming – founders Elin Kling and Karl Lindman met in the Big Apple in the early 2010s when they were both hard-working New Yorkers, riding the “sense of optimism” in the city at the time to chase their ready-to-wear dreams (and subletting a small part of Glossier’s downtown office space from friend Emily Weiss along the way).
The SS25 collection elegantly elaborates on the pared-back staples seen on high rotation from Stockholmers and neighbouring Scandinavians – not to mention the brand’s ever-increasing celebrity fanbase. Signature streamlined knitwear and crisp cotton tailoring were there but with a bohemian twist of delicate tulle, floral embroidery and trailing long-line sleeves. Amongst the monochrome line-up, a flash of citrine and a glint of polished metallic accessories. In the words of Kling and Lindman, Toteme’s ‘timeless rigour’ has been injected with a new sense of possibility.
Adding to the momentum of Toteme’s high-impact 10th anniversary year, a second Manhattan store – opens this week in the Upper East Side, just weeks after the brand swung open the doors to a reimagined townhouse-style flagship in central Stockholm. As Kling remarked in Vogue Scandinavia's September issue, Toteme is “just at the beginning of its journey.”
See the full SS25 collection below.
