Attention Copenhageners: your new go-to destination for simple, affordable and high-quality clothing has opened its doors – and its first weekend of operation is packed with special offers and activations
Sharing an affinity for functionality and discerning design, Denmark and Japan have long held a unique bond. Now, as Uniqlo opens its second store in Copenhagen, the special cultural friendship is celebrated with a limited-edition T-shirt collaboration with Danish brewery brand Mikkeller.
Emblazoned with Mikkeller’s signature graphics, the collector-worthy T-shirt range will be available to visitors to the newly-opened Uniqlo store within Fisketorvet Copenhagen Mall – an accessible destination for the local Copenhagen community – amongst the Japanese brand’s LifeWear offering of simple, affordable and high-quality clothing. The design of the limited-edition Uniqlo x Mikkeller T-shirts also include distinct references to the store’s Fisketorvet location and can be embellished with replications of EKI stamps – unique rubber ink stamp imprints collected by travellers from train stations across Japan – via the new store’s in-house embroidery service.
The entrance to the new Uniqlo store in Fisketorvet Copenhagen Mall. Photo: Uniqlo
Speaking on the new opening of the new store – which saw hundreds of keen shoppers line up in anticipation of its doors opening – Nikolina Johnston, COO of Uniqlo Scandinavia says: "We are very proud to have opened our second store in Denmark today. With the store at Fisketorvet, we wish to cater to the local community of Copenhagen with a special focus on families and young adults. Therefore, we have developed locally rooted partnerships and a tailored in store experience."
Uniqlo's Scandinavian store expansion is a key part of the brand's ethos, as stated by John C Jay, the President of Global Creative for Fast Retailing Co. (the owner of Uniqlo and several other lifestyle brands) at the brand's recent LifeWear Day in Paris. “Our physical stores are the most important part of our existence," Jay said, "because real human beings come in every day, and that's our connection, our emotional connection."
Photo: Uniqlo
Photo: Uniqlo
During the opening weekend, the Uniqlo Fisketorvet store will run a series of celebratory offers and activations, including the opportunity for the first 100 customers in-store on Friday 8th and Saturday 9th to receive a Uniqlo x Mikkeller tote bag full of goodies. The store will also host a drawing competition on Sunday 10th from 15.30 - 18.00 facilitated by Copenhagen-based author and illustrator Lea Letén, with gifts for all participants and the winning design to be printed on T-shirts for the whole family. Over the weekend, there will also be free face painting for kids by Sminkepigerne throughout each afternoon.
Uniqlo will also have its famous Japanese Fukubiki wheel turn with prizes from local partners and a guaranteed win with every spin for all customers spending more than 600DKK, between Thursday 7th to Saturday 9th , from 13.00-17.00. Finally, a unique competition is organised with the chance to win return flights and accommodation for two people to Tokyo, Japan, UNIQLO’s home country. To enter the competition, participants need to download the Uniqulo app and scan it during a purchase of any amount from November 7th to November 30th.