Icelandic musician Daði Freyr took the world by storm in 2019 with his hit single *Think About Things*. Set to sweep the Eurovison competition off it’s feet, the pandemic hindered the iconic win. With a second attempt at Eurovision in the 2021 competition, Freyr solidified himself as one of the most exciting upcoming acts from the region. 

In the fourth episode of *Vogue Scandinavia Sounds*, Freyr speaks about Iceland’s influence on his music, the Eurovision ‘machine’, and how the visual component always accompanies the music. As an artist Freyr focuses on creating a unique world for his music. “I released an album in 2016 that was 14 songs,” he explains, “[it's] a story of a guy that learns the meaning of the universe, but his mind splits in two, he’s sucked into an alternate dimension, finds love, loses love, it’s a sci-fi adventure thing. It’s usually way easier to write something if I have this bigger idea of what it is, outside of the music.” 

For his latest project, however, he’s faced with a new challenge: writer’s block. “I’m having a little bit of a tough time right now finding what it is what I want. I feel like I’m making my debut album, this is the first real release I feel. I think I want it to be self-titled, and the theme is me.” 

Listen to the fourth episode of *Vogue Scandinavia Sounds* where Freyr casts a unique insight into his creative process, shedding off the Eurovision cloak, and finding his new sound:
