From month to month, Stockholm-based Verona Farrell of Secondhandhuns scours and snapshots the best style spotted throughout our region's streets (and hottest parties) for Vogue Scandinavia. According to Farrell, November has seen Scandinavians making the most of autumn conditions to step out "well dressed and not yet seasonally depressed". Read on for more
In Scandinavia, winter is enemy number one. But before the collective decision to hibernate is enacted, a magical opening in time called autumn appears, permitting Stockholmers to wear just about anything. Well dressed and not yet seasonally depressed, they relished in the opportunity to whip out the nonsensical jacket – the one you spent too much money on that provides zero warmth.
On a hunt for a pair of vintage '70s jeans at Modern Retro in Södermalm, I ran into this matchy-matchy duo on the same mission. The pair turned out to be lead singer Louise Lennartsson from the Swedish band Estraden, along with her boyfriend Sam Segerblom who live together in the area.
Estraden's lead singer Louise Lennartsson with boyfriend Sam Segerblom in their local Södermalm. Photo: Verona Farrell
Evelina Hoglund and Sean O'Brien. Photo: Verona Farrell
On a more bleak afternoon I had the pleasure of running into photographer and stylist Paul Edwards stomping around town in his Eytys Vertigo boots and vintage fur. His task of the day was sourcing pastel pieces for an upcoming shoot. When we crossed paths, he was on his way to check out the national television’s (SVT) costume rental studio tipped as a good spot for renting unique pieces.
Photographer and stylist Paul Edwards spotted in Eytys Vertigo boots and vintage fur. Photo: Verona Farrell
At the opening of the new H&M Beauty store on Drottninggatan, guests were invited to check out the new multi-brand haven that stocks usually hard to get brands like Morphe, Anastasia Beverly Hills and Elf. They served some dinner and the girls served up some looks.
Casja Wessberg at the H&M Beauty event. Photo: Verona Farrell
Olivia Halle at the H&M Beauty event. Photo: Verona Farrell
Verona Farrell and Sara Svalberg at the H&M Beauty event.
The most exciting happening in Stockholm this month had to be the opening of the Rabanne pop up at Nordiska Companiet. I visited their showroom for some last minute outfit prep, quickly learning that an essential part of the Rabanne experience is freezing your ass off as you slip into one of their metallic numbers. I spent the night either admiring my outfit in the closest reflective surface available, untangling my keys from a web of Rabanne and carefully avoiding any spillage, aware that I was wearing a piece of metal worth more than a month’s rent.
Verona Farrell in the metallic Rabanne look.
At the YSL Beauty event in Stockholm, the dress code was crystal clear. Colour was a no-no and black was encouraged. For a Libra with crippling decision-making abilities, a host with a strong vision always makes getting dressed easier. I threw on my go-to Tiger of Sweden suit jacket, YSL Nicki bag (my latest and dearest addition) and silk scarf from Saks Potts.
Verona Farrell at the YSL Beauty event in Stockholm.
Having witnessed the winding queues and excitement outside Djerf Avenue’s pop-up in New York I had to check out their most recent venture on home turf in Stockholm. As predicted, Scandinavian princess of the people and queen of community building, Matilda Djerf, was front of house greeting every customer. We chatted about her hopes of a permanent store one day, Djerf explaining how much she learns by talking to shoppers IRL as they browse. Serving up easy elegance as always, the founder and full time girl boss was fitted out in Djerf Avenue, complimented with a Casaque Hermes belt.
Matilda Djerf at her pop-up event, wearing head-to-toe Djerf Avenue and a Casaque Hermes belt. Photo: Verona Farrell