This season, the Copenhagen-based brand explored destruction and creation, culminating in a monochromatic, Scandi-cool line-up where rugged meets refined
For its autumn/winter ‘25 offering, Won Hundred tapped into a state that’s likely to cut through many a backstage during Copenhagen Fashion Week: the equilibrium created between chaos and peace. Yet, the AW25 line-up – dubbed ‘Collapse and Rebuild’ – represents a slightly different kind of collision. “It’s in the spaces before a collapse and after a rebuild – the unexplored, the rawness, and vulnerability,” explains Nikolaj Nielsen, the creative director of the Danish brand. “The collection is built upon the concept of lines and the disruption of these lines, underscoring themes of destruction and creation.”
An intense mood engulfed the brightly-lit sprawling warehouse space on the waterfront in Christiansholm, where show-goers perched on benches to marvel at the AW25 showcase. The spectacle’s vision, Nielsen says, was to “reveal the beauty in the imperfect.” “Our goal is to construct a world that invites the audience to fully immerse themselves and appreciate every detail – from the deliberately brutalist space to the music, inspired by The Cure, distorted and destroyed intentionally to emphasise the beauty within the tracks,” he says.
Then, there are the clothes, drenched in dusky tones. The dualities of destruction and creation materialise most dominantly in the fabric selections and treatments – crinkled leather, frayed knits, washed corduroy and dirt-inspired denim evoke a gritty and rugged look, contrasted with smart silk shirting, luxe wool and preppy tailoring. This season, Won Hundred’s silhouettes strike a balance between clean-cut and slouchy, where snug, fitted numbers are offset by oversized styles. Exposed seams, folded blazer sleeves, asymmetrical hemlines, gaping cut-outs and ruched flourishes prove that the devil, indeed, is in the details, reinforcing Nielsen’s concept of disruption.
AW25 marks the first collection co-created together with Won Hundred’s newly-minted head of design Katrine Lund Hansen, who notes placing a “strong emphasis on the womenswear line, infusing each piece with the brand’s signature DNA.” For Nielsen, the latest offering reaffirms the idea of “refining the path we have already carved, anchored firmly in our shared vision.” An edgy blend of opposites, where subtle accents create the loudest impact, Nielsen sums up AW25 as “our strongest collection to date. We’ve truly perfected the details to bring my creative vision to life.”
See all the looks from Won Hundred's autumn/winter '25 collection below:
