The online fashion and lifestyle destination has unveiled the three brands that have secured coveted spots as finalists in the Zalando Visionary Award 2025, taking place during autumn/winter '25 Copenhagen Fashion Week
Since 2023, Zalando has brought an extra layer of excitement to Copenhagen Fashion Week with its Visionary Award, an annual accolade lifting up emerging brands that foster positive change and redefine the fashion landscape with innovative, boundary-pushing, and sustainability-first approaches. Next year’s winner will be crowned at the upcoming autumn/winter ’25 edition of Copenhagen Fashion Week, joining trailblazing past recipients like Paolina Russo and Sinéad O’Dwyer.
Today, in much-anticipated news, Zalando unveiled the three finalists for the 2025 Visionary Award. The budding brands that made the cut were London-rooted Feben, Nigerian label Iamisigo, and our homegrown talent, Stockholm-based Rave Review. Come the end of January, these brands will present a curated selection of hero pieces plucked from past collections in an exhibition format to a jury of industry heavyweights including Edward Buchanan (creative director of Sansovino6 and Milano fashion director at Perfect Magazine), Emma Matell (leading casting director), Giuliano Calza (founder and creative director of GCDS), Herbert Hofmann (VP of creative and buying at Highsnobiety) and Anne Pascual (SVP design, marketing and content at Zalando in Sweden).
Stockholm-based brand Rave Review founders Josephine Bergqvist and Livia Schück. Photo: Rave Review
Bubu Ogisi, founder of Nigerian brand Iamisigo. Photo: Iamisigo
Ethiopian designer Feben, the founder of her London-based namesake brand. Photo: Feben
“Fashion has the power to inspire change, and with the Zalando Visionary Award, we’re thrilled to support designers who are daring to push boundaries,” says Pascual. “Each of this year’s finalists bring fresh energy and bold ideas, and we’re excited to spotlight their unique perspective.” Matell adds, “Each shortlisted brand brings a unique perspective, whether in sustainability, craftsmanship, or social impact.”
The winner will be announced on-site in the Danish capital, with the highly desirable prize boasting a €50,000 monetary award and production support for the brand’s SS26 showcase at Copenhagen Fashion Week. Additionally, the Zalando Visionary Award offers a dedicated mentorship program, led this year by Dio Kurazawa, founder of Bear Scouts. The program will support the winner in cultivating invaluable industry insights and connections while nurturing long-term growth.