Scandinavian folklore and the intelligent rebellion of literary icon Selma Lagerlöf were at the heart of Max Mara's Resort '24 offering, showcased at Stockholm's grand city hall. We chat to Ian Griffiths, creative director of the Italian house, about why Swedish culture and tradition were at the...
We're almost at the finish line of the spring/summer 2025 shows, with Milan on it's last few days and Paris just around the corner, and we cannot wait to see what the reamining designers have to showcase. Well, neither can the celebrities, who have rounded up in their masses to attend the shows....
It’s a given that Selma Lagerlöf, the first woman to claim the Nobel Prize in Literature, impacts the life of every Swede – her indelible tales are still required reading over a century after they were first published. But recently, she also spurred one of our region’s greatest fashion moments: Max...
Set in the lush gardens and brutalist architecture of Lisbon's Calouste Gulbenkian Foundation, Max Mara's latest collection was an ode to the revolutionary woman and the feminine feminist
It's been a busy time for the Italian house, with collections inspired by Swedish film stars, the launch of an owned-and-operated store in Stockholm, and the staging of its first ever resort show in Scandinavia. Now, Max Mara sets its sights on Oslo