Max Mara - Resort '25

After descending on Stockholm in 2024 for a collection inspired by Scandinavian folklore and literary icon Selma Lagerlöf, Max Mara's 2025 Resort collection took to Venice to revel in the opulence and magic of its merchant history

Max Mara - runway - Resort '24

Scandinavian folklore and the intelligent rebellion of literary icon Selma Lagerlöf were at the heart of Max Mara's Resort '24 offering, showcased at Stockholm's grand city hall. We chat to Ian Griffiths, creative director of the Italian house, about why Swedish culture and tradition were at the...

All the celebrities at Milan Fashion Week SS25

We're almost at the finish line of the spring/summer 2025 shows, with Milan on it's last few days and Paris just around the corner, and we cannot wait to see what the reamining designers have to showcase. Well, neither can the celebrities, who have rounded up in their masses to attend the shows....

Digital Subscription

Max Mara is heading to Stockholm for its Resort 2024 show

"Now we're feeling a cooler Scandinavian vibe," creative director Ian Griffiths commented on the choice of show location

Digital Subscription

Max Mara is surprisingly Scandinavian, and these are the reasons why

A revolutionary in the world of ready-to-wear and the catalyst behind ‘Made in Italy’, Max Mara’s long history is lined with a surprisingly Scandinavian savoir faire

Everything we know about Max Mara's upcoming Stockholm runway show

"I have always been fascinated by Scandinavian history, art and culture," says Max Mara's creative director Ian Griffiths on the brand's Nordic debut

From Max Mara to Cos, 5 brands leading the pack of modern art patronage

In the midst of an art patronage renaissance, funding artist and galleries have become a fashionable affair

From pioneering Nobel prize winner to Max Mara muse: Get to know Selma Lagerlöf's legacy

It’s a given that Selma Lagerlöf, the first woman to claim the Nobel Prize in Literature, impacts the life of every Swede – her indelible tales are still required reading over a century after they were first published. But recently, she also spurred one of our region’s greatest fashion moments: Max...

Celebrity street style took on a Scandinavian flair at Max Mara’s Stockholm cruise show

As the international style set descended on the Swedish capital for Max Mara’s Resort ’24 show, the likes of Lily Collins and Demi Moore bestowed Scandi street style with undeniable star quality

Lily Collins embraces the dark side with vampy lips and a plaited up-do

For Max Mara's moody Midsummer-inspired showcase, the honorary Dane and previous Vogue Scandinavia digital cover star went for a darker, vampy look

Taylor Swift, Max Mara and that tablecloth dress: The 8 most major Scandinavian fashion moments of 2023

As the year comes to an end, we look back at the standout Scandinavian fashion moments of 2023

Golden Globes 2025: See every look from the red carpet

Last night, the 2025 Golden Globes kicked off the awards season. Below, take a look at what all your favourite A-listers wore on the star-studded red carpet

Digital Subscription

“She was a socialist socialite”: Meet the new muse inspiring Max Mara's Resort 2023 collection

Set in the lush gardens and brutalist architecture of Lisbon's Calouste Gulbenkian Foundation, Max Mara's latest collection was an ode to the revolutionary woman and the feminine feminist

Everything you need to know about Max Mara's new Oslo flagship store

It's been a busy time for the Italian house, with collections inspired by Swedish film stars, the launch of an owned-and-operated store in Stockholm, and the staging of its first ever resort show in Scandinavia. Now, Max Mara sets its sights on Oslo

Max Mara’s makeup look for its Stockholm resort show was plucked straight from the Nordic landscape

It was easy to overlook the elaborate makeup liner at Max Mara's 2024 resort show . Below, Vogue Scandinavia digs into the delicate details

Every time Mary, Crown Princess of Denmark, has recycled an outfit

From her pleated Prada dress to her Scanlan Theodore blazers, we look back on Princess Mary’s best outfit repeats

The 6 looks I loved at Max Mara's Resort '25 runway show

Editor in chief Martina Bonnier shares her front-row musings on Max Mara's opulent tribute to Venice and its rich merchant history – from Marco Polo to the treasures of the Silk Road – for Resort '25

Digital Subscription

The shapeshifting power of the great white shirt

We pay homage to the almighty white shirt in all its iterations

Digital Subscription

The biggest hair trends to try in 2022, according to the experts

The New Year is shaping up to be full of hair inspiration

The Nordic invasion: Meet all the Scandinavian models dominating fashion month

Fashion month is well and truly afoot, and one trend that's hard to ignore is the surge of Scandinavian models striding down the world's most illustrious runways. From New York to Milan, Paris to London, these are the names and faces to note