Swedish multi-hyphenate Babba Rivera has a long history of successful ventures. The entrepreneur of Latin descent – currently based in New York City – helped launch Uber in Sweden in 2013, have joined the ranks of Forbes 30 under 30, and worked at direct-to-consumer luggage darling Away. More than just an entrepreneur, Babba's incredible style and keen beauty knowledge have garnered her a devoted following on Instagram. In 2020, Babba launched Ceremonia, a clean haircare brand for all hair types inspired by her mother's approach to beauty and father's love for hair. With a passion for beauty products that are as kind to the planet as they are to our skin, Babba is the perfect choice to join the Vogue Scandinavia ranks as our Eco Beauty Expert.