Alicia Vikander wears Louis Vuitton to promote new movie 'Firebrand'

The Swedish actor and former Vogue Scandinavia cover star, promoted her new historical movie in an elegant Louis Vuitton look

Alicia Vikander stuns in By Malene Birger promoting new movie 'Firebrand'

Alicia Vikander promotes her new movie wearing head to toe By Malene Birger

The real story of Katherine Parr, played by Alicia Vikander in upcoming film Firebrand

The much-awaiting film, starring Alicia Vikander, provides an alternative history – but what was Katherine Parr's marriage to Henry VII really like?

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Alicia Vikander's stylist Victoria Sekrier breaks down every single one of the actress’ Cannes looks

Responsible for the effortlessly chic looks that Alicia Vikander has been consistently serving at Cannes, Paris-based stylist Victoria Sekrier talks us through each enviable ensemble

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Exclusive: Alicia Vikander's red carpet gown for Cannes took 150 hours to make

Custom Louis Vuitton was an obvious choice for the Swedish actress – see all of the exclusive images of the French maison's savoir fair below, including the 60,000 beads hand-stitched to the gown

Alicia Vikander’s new chunky bob is ready for autumn

The Swedish actor and former Vogue Scandinavia cover star has lopped off her locks just in time for autumn, and we are here for it

Supermodel meets supercar: Helena Christensen celebrates Jaguar’s major Miami moment

Helena Christensen touched down in Miami for the exciting extravaganza that was Jaguar's Type 00 unveiling event. As it turns out, the Danish beauty's relationship to the sun-drenched city runs deep

What’s actually driving the Jaguar rebrand on everyone's lips? We head to Miami to find out

Tapping into the singular creativity that has shaped its storied past, Jaguar knows that its "exuberant" electric-powered rebrand may not immediately please the masses – and it simply doesn't care. We learn more about the brand's bold new pathway forward at Miami Art Week

Bad hair day: A journey of growth and acceptance

From perfection to natural unruliness. In this exclusive Vogue Scandinavia editorial, we explore the journey – in hair and in life – from a flawless chop do to a distressed 'do

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Introducing Lilian: The new leading lady of lifestyle brand Gardinex

She's sophisticated, eccentric, and just a little bit over-the-top. Get to know Lilian (the beguiling character you're about to see a lot more of) as she leads lifestyle brand Gardinex into an exciting new chapter

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Born on Everest, 8848 Altitude is now scaling fashion’s highest peaks

Sparked by Sweden's first successful ascent of Mount Everest in 1990, 8848 Altitude is reaching new sartorial summits with a fashion-forward rebrand. We speak with founder and design director Magnus Berggren to learn more

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Love, high expectations and lots, lots of hair: this is the story behind Lernberger Stafsing

World-renowned for its top-of-the-line hair care, few know the origin story of a brand that went from Gothenburg to the world. Read below for all things hair, Lernberger and Stafsing

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This is the secret behind Swedish model Caroline Winberg’s glowy complexion

In a full circle moment, iconic supermodel Caroline Winberg takes a step further in her beauty routine and joins the ranks of this legendary Swedish-Swiss beauty brand

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Exclusive: Danish brand RAAW by Trice embarks on new holistic future as RAAW Alchemy

The coveted Danish brand takes on a major rebranding and aesthetic, while maintaining the same DNA

Why is everything an archive sale these days?

The ubiquity of the archive sale – sometimes branded as a sample sale – is a reflection of the challenging retail landscape right now

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The Norwegian jewellery designers to have on your radar

Don't sleep on these five up-and-coming brands

From the pit lane to the runway: Inside Hugo Boss’s summer of sport

It might be a challenging macroeconomic environment, but Hugo Boss CEO Daniel Grieder and SVP of global marketing Nadia Kokni are still investing heavily in sports marketing. Here they break down the strategy before the SS25 show

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Meet the young Greenlandic women reviving the ancient art of Inuit tattoos

Traditional Inuit tattoos were almost wiped out under colonisation, but a new generation of women are reclaiming their heritage and ensuring the powerful markings make a comeback

Anine Bing finds her voice with debut album ‘Therapy’

“I want to inspire people to be vulnerable – to look inside and really work with ourselves – because when we do that, amazing things will come,” the Danish-Swedish, LA-based designer says of her musical venture

The 9 biggest Scandinavian fashion moments of 2024

In 2024, Scandinavian fashion seemingly took over the world. From Ganni in Paris to H&M everywhere, we break down the nine biggest Scandinavian fashion moments of 2024